We concepted and produced a four tier marketing event inside Sephora Hollywood & Highland to launch Fusion beauty's latest lip fattening gloss.
Starting with a "photo booth" on Hollywood Blvd, we reimagined the iconic pink corvette of Los Angeles celebrity Angelyne. The public could have their photos snapped complete with car, props and lights and a Hollywood sign backdrop. A souvenir print awaited them upstairs in Sephora where we introduced an interactive video booth starring "Dr. Fusion" inviting them to participate in creating a Lipfusion "Fauxmercial" with him that went viral on all social media platforms.
Male models armed with "Wheels of Fortune" combed Hollywood Blvd inviting women to spin the wheel and win a prize. Winners received a free gloss that could be retrieved in-store, driving more traffic up to Sephora. We built out the back of the store to create a plush lounge where brand ambassador Kim Kardashian held a meet and greet for customers. The brand sold $10,000.00 over their projected sales goal for the event that day.